Most of us already call Dunkin Donuts "Dunkin" as it is and now that's going to be the name on the sign. The change will take place in January of 2019. We'll be seeing a new logo but it will be the same colors that we're all use to.
According to the company, the name change is one of the changes that it's making to stay relevant with the younger consumers. Some other changes we'll be seeing is a simplified menu and lanes that will be dedicated to mobile ordering.
I say as long as I can get me a large French Vanilla, light and sweet and a couple Boston Creme donuts I'm totally fine with the name change. Plus, like I said in the beginning, we already call them "Dunkin" so we might as well make it official.