One of the cool things about being a celebrity is that you can pretty much make all your childhood dreams come true and Ed Sheeran is definitely doing it with his new partnership with his childhood first love, Heinz Ketchup.
Sheeran took to Instagram on Wednesday to announce that “EdChup” is coming and he’s pretty excited about it.
Back in April Sheeran reached out to the ketchup maker and pitched them an idea about a television commercial and they loved it so much that they are creating “EdChup” which is regular ketchup but it’s “Perfect.”
“EdChup” will be available to sale at HeinzEdChup.com for $7.50 (including shipping) for a 32-oz bottle. Ed reportedly loves Heinz Ketchup so much he makes everyone in his entourage carry a bottle.