In a tweet Monday morning, IHOP, who said their name would be changing to IHOb, finally told us what the B is all about. The B is for BURGERS.
But, they're not really changing their name to IHOb. It was a marketing ploy to increase attention to the fact that they're not just a place for breakfast, but also lunch and dinner. They're even adding a 'Big Brunch Burger' to its menu featuring bacon and a fried egg.
IHOP CEO Darren Rebelez says, they will continue under the name IHOP,
But we want to convey that we are taking our burgers as seriously as our pancakes.
photo: Mike Mozart, Flickr Creative Commons