BREAKING: IHOb Reveals What The 'B' Is All About

In a tweet Monday morning, IHOP, who said their name would be changing to IHOb, finally told us what the B is all about. The B is for BURGERS. 

But, they're not really changing their name to IHOb. It was a marketing ploy to increase attention to the fact that they're not just a place for breakfast, but also lunch and dinner. They're even adding a 'Big Brunch Burger' to its menu featuring bacon and a fried egg. 

 

IHOP CEO Darren Rebelez says, they will continue under the name IHOP, 

But we want to convey that we are taking our burgers as seriously as our pancakes.


[CNN Money]

photo: Mike Mozart, Flickr Creative Commons

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